The ‘looming general election’ offers an ideal chance to showcase and raise awareness of social care with the public, says the new president of the Association of Directors of Social Services (ADASS).
Setting out her view of what is meant by social care in her inaugural speech today at the ADASS Spring Seminar, Beverley Tarka said: ‘I firmly believe that social care is about fighting for social justice, for equality, saving and improving lives. It is about human kindness.’
Ms Tarka said ADASS provided an opportunity to shape the social care narrative - ‘not only to extol what is good about social care, but also what it is and what it could be, thereby entering the realm of true reform, and the opportunity to shift the narrative in the public domain’.
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